Affordability
From Hesitant to Homeowner: How to Overcome Buyer Doubts and Drive Sales
Turn hesitant buyers into homeowners. Discover 5 proven strategies to overcome affordability fears, educate buyers, and drive home sales in today’s market.
Anthony Grasst · Monthly
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In July 2024, Home Prices Hit Record Highs, Wiping Out the Benefit of Lower Mortgage Rates
Home prices hit record highs in July 2024, erasing the benefit of lower mortgage rates. A worked example on why affordability stayed stuck for buyers.
Addressing Affordability Challenges in Today's Housing Market:
Boost home sales by aligning financing incentives, marketing their value clearly, and training sales teams to tackle today’s affordability challenges.